channel4 Afternoon with Alana
14:00PM

The UAE's day doesn't slow down after lunch. It speeds up.

From the school-run rush and afternoon meetings to early departures from the office and the first wave of commuters hitting the road, Afternoons with Alana is designed for one of the busiest and most influential parts of the day. Positioned at the intersection of the school run and the UAE's emerging early drive-time audience, the show connects with listeners exactly when decisions are being made, plans are being formed and conversations are happening.

Warm, relatable and effortlessly engaging, Alana delivers the perfect blend of hit music, lifestyle content and interactive features that reflect modern life across the UAE. Whether listeners are heading to school pick-up, wrapping up the workday, leaving the office ahead of the rush-hour traffic or simply looking for a boost to power through the afternoon, Alana provides the soundtrack and companionship that keeps them connected.

The show is built around content that is relevant, uplifting and highly relatable. Workplace Heroes shines a spotlight on the people making a difference behind the scenes, while Little Big Questions captures the unpredictable and often hilarious perspectives of young minds. Pet Name Game taps into the UAE's growing community of pet lovers, creating moments that are fun, memorable and highly shareable.

Looking beyond the UAE, Daily Destination fuels travel inspiration with dream getaways, hidden gems and must-visit locations from around the world, while Trending Tech with Alana keeps listeners informed about the latest innovations shaping how we live, work and connect. Complementing this is The After Work Update, offering a quick, relevant roundup of stories, trends and talking points listeners need to know before the evening begins.

With audiences spanning parents, professionals, entrepreneurs, executives and decision-makers, Afternoons with Alana reaches listeners during moments of high attention and routine engagement. It is a show built around connection, lifestyle and real-life experiences,

creating a premium listening environment and making it one of the most commercially valuable and naturally engaging dayparts on 104.8 Channel 4 FM.